{"id":11089,"date":"2024-10-11T08:54:13","date_gmt":"2024-10-11T08:54:13","guid":{"rendered":"https:\/\/curell.com\/?p=11089"},"modified":"2024-10-11T09:12:08","modified_gmt":"2024-10-11T09:12:08","slug":"la-proteccio-marcaria-taylors-version","status":"publish","type":"post","link":"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/","title":{"rendered":"La protecci\u00f3 marcaria (Taylor\u2019s version)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #051a3f;color:#051a3f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #051a3f;color:#051a3f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#Introduccio_a_la_Proteccio_Marcaria\" >Introducci\u00f3 a la Protecci\u00f3 Marcaria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#Portafolis_de_Marques_de_Taylor_Swift\" >Portafolis de Marques de Taylor Swift<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#Estrategia_registral_de_Taylor_Swift\" >Estrat\u00e8gia registral de Taylor Swift<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#Efectivitat_en_la_proposta_estrategica_de_Taylor_Swift\" >Efectivitat en la proposta estrat\u00e8gica de Taylor Swift<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Introduccio_a_la_Proteccio_Marcaria\"><\/span>Introducci\u00f3 a la Protecci\u00f3 Marcaria<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La reeixida cantant Taylor Swift no nom\u00e9s ha aconseguit consolidar-se com una de les forces m\u00e9s influents en la ind\u00fastria de la m\u00fasica, sin\u00f3 que tamb\u00e9 ha constru\u00eft, al llarg de la seva traject\u00f2ria, un immens portafolis de marques que gira entorn de la seva figura, erigint-se com una veritable \u201cLover\u201d de la Propietat Industrial.<\/p>\n<p>Les marques s\u00f3n signes distintius que s&#8217;utilitzen per a identificar i distingir productes i serveis en el mercat. A trav\u00e9s de les marques, els consumidors associen aquests productes i serveis amb un origen empresarial determinat.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Portafolis_de_Marques_de_Taylor_Swift\"><\/span>Portafolis de Marques de Taylor Swift<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Taylor Swift ha sol\u00b7licitat m\u00e9s de 600 marques a tot el m\u00f3n, les quals s\u00f3n titularitat de la seva empresa de gesti\u00f3 TAS Rights Management, LLC. Entre totes les marques sol\u00b7licitades i registrades destaquem les seg\u00fcents:<\/p>\n<ul>\n<li>Marques relacionades amb la seva persona, com el seu nom i la seva signatura.<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Marca internacional N\u00fam. 1005693 \u201cTAYLOR SWIFT\u201d que designa la Uni\u00f3 Europea (d&#8217;ara endavant \u201cUE\u201d), registrada per a gravacions musicals a la classe 9, peces de roba a la classe 25 i serveis d&#8217;entreteniment a la classe 41.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Marca internacional N\u00fam. 1421359 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11075\" src=\"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/Imagen-1-300x97.png\" alt=\"\" width=\"195\" height=\"63\" srcset=\"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/Imagen-1-300x97.png 300w, https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/Imagen-1.png 310w\" sizes=\"auto, (max-width: 195px) 100vw, 195px\" \/>que designa la UE, registrada per a instruments musicals a la classe 15, samarretes i altres peces de roba a la classe 25, accessoris per al cabell a la classe 26 i nines a la classe 28.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Marques esl\u00f2gan de frases c\u00e8lebres de les seves can\u00e7ons. Curiosament, aquestes marques es corresponen a frases extretes d&#8217;una can\u00e7\u00f3, per\u00f2 no formen part del t\u00edtol d&#8217;aquesta can\u00e7\u00f3.<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Marca de la Uni\u00f3 Europea N\u00fam. 18081572 \u201cCAN YOU JUST NOT STEP ON MY GOWNS\u201d, registrada \u00e0mpliament per a diversos productes i serveis, entre els quals destaquem estotjos per a tel\u00e8fons m\u00f2bils o gravacions d&#8217;\u00e0udio a la classe 9, instruments musicals a la classe 15, tovalloles a la classe 24, serveis de venda dels productes a la classe 35 o serveis d&#8217;entreteniment a la classe 41. Entenem que la finalitat d&#8217;aquest registre \u00e9s vendre productes amb l&#8217;esl\u00f2gan impr\u00e8s en ells. No obstant aix\u00f2, crida l\u2019atenci\u00f3 que no ha sol\u00b7licitat la marca per a peces de roba a la classe 25.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: center;\">T\u00edtol de la can\u00e7\u00f3: <em>You Need To Calm Down<\/em><\/p>\n<p style=\"text-align: center;\">[Cor]<\/p>\n<p style=\"text-align: center;\"><em>So oh-oh, oh-oh, oh-oh, oh-oh, oh-oh<\/em><\/p>\n<p style=\"text-align: center;\"><em>You need to calm down, you&#8217;re being too loud<\/em><\/p>\n<p style=\"text-align: center;\"><em>And I&#8217;m just like oh-oh, oh-oh, oh-oh, oh-oh, oh-oh (Oh)<\/em><\/p>\n<p style=\"text-align: center;\"><em>You need to just stop, like <strong>can you just not step on my gown<\/strong>?<\/em><\/p>\n<p style=\"text-align: center;\"><em>You need to calm down<\/em><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Marca internacional N\u00fam. 1479091 \u201c THE OLD TAYLOR\u201d que designa la UE, registrada nom\u00e9s per a la venda de productes a la classe 35.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: center;\">T\u00edtol de la can\u00e7\u00f3:<em> Look What You Made Me Do<\/em><\/p>\n<p style=\"text-align: center;\">[Pont]<\/p>\n<p style=\"text-align: center;\"><em>I&#8217;m sorry<\/em><\/p>\n<p style=\"text-align: center;\"><em>But <strong>the old Taylor<\/strong> can&#8217;t come to the phone right now<\/em><\/p>\n<p style=\"text-align: center;\"><em>Why? Oh, &#8216;cause she&#8217;s dead (oh)<\/em><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Marca de la Uni\u00f3 Europea N\u00fam. 18055615 \u201c COOL CHICKS\u201d, registrada per a una gran varietat de productes entre els quals destaquem els estotjos per a tel\u00e8fons m\u00f2bils o gravacions d&#8217;\u00e0udio a la classe 9, instruments musicals a la classe 15, coixins a la classe 20, ornaments per a arbres de Nadal a la classe 28, serveis de venda dels productes a la classe 35 o serveis d&#8217;entreteniment a la classe 41.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: center;\">T\u00edtol de la can\u00e7\u00f3:<em> ME!<\/em><\/p>\n<p style=\"text-align: center;\">[Vers 1: Taylor Swift]<\/p>\n<p style=\"text-align: center;\"><em>I know that I&#8217;m a handful, baby, uh<\/em><\/p>\n<p style=\"text-align: center;\"><em>I know I never think before I jump<\/em><\/p>\n<p style=\"text-align: center;\"><em>And you&#8217;re the kind of guy the ladies want<\/em><\/p>\n<p style=\"text-align: center;\"><em>(And there&#8217;s a lot of <strong>cool chicks<\/strong> out there)<\/em><\/p>\n<p style=\"text-align: center;\"><em>I know that I went psycho on the phone<\/em><\/p>\n<p style=\"text-align: center;\"><em>I never leave well enough alone<\/em><\/p>\n<p style=\"text-align: center;\"><em>And trouble&#8217;s gonna follow where I go<\/em><\/p>\n<p style=\"text-align: center;\"><em>(And there&#8217;s a lot of cool chicks out there)<\/em><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Marca dels noms dels seus gats Meredith, Olivia, i Benjamin Swift.\n<ul>\n<li>Marca registrada a l&#8217;oficina dels Estats Units N\u00fam. 88480542 \u201cMEREDITH, OLIVIA &amp; BENJAMIN SWIFT\u201d, registrada per a diversos productes com aparells electr\u00f2nics a la classe 9, adhesius a la classe 16, articles per a begudes a la classe 21, roba de llit a la classe 24, peces de roba a la classe 25, o jocs a la classe 28.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Marques de la gira m\u00e9s taquillera del m\u00f3n The ERAS Tour.\n<ul>\n<li>Marca internacional N\u00fam. 1752033 \u201cTAYLOR SWIFT\u00a0 THE ERAS TOUR\u201d que designa la UE, registrada tamb\u00e9 per a m\u00faltiples productes i serveis com gravacions musicals a la classe 9, joieria a la classe 14, tovalloles a la classe 24, peces de roba a la classe 25, venda dels productes a la classe 35 o serveis d&#8217;entreteniment a la classe 41, entre molts altres.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Marca corresponent a la novel\u00b7la in\u00e8dita escrita per Taylor quan tenia 14 anys, la qual no ha estat publicada:\n<ul>\n<li>Marca internacional N\u00fam. 1558878 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11091\" src=\"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/Imagen-2-1-300x51.png\" alt=\"\" width=\"194\" height=\"33\" srcset=\"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/Imagen-2-1-300x51.png 300w, https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/Imagen-2-1.png 343w\" sizes=\"auto, (max-width: 194px) 100vw, 194px\" \/>que designa la UE, registrada per a aparells electr\u00f2nics a la classe 9, llibres i articles de papereria a la classe 16, peces de roba a la classe 25 o publicacions electr\u00f2niques i serveis d&#8217;entreteniment a la classe 41, entre altres.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Marques dels noms dels seus \u00e0lbums, incloses les regravacions <em>Taylor\u2019s Version<\/em> que es van realitzar amb la finalitat de recuperar la propietat sobre els seus primers \u00e0lbums.\n<ul>\n<li>Marca de la Uni\u00f3 Europea N\u00fam. 18055608 \u201c LOVER\u201d, registrada per a una gran varietat de productes i serveis entre els quals destaquem aparells electr\u00f2nics i gravacions descarregables a la classe 9, clauers a la classe 14, accessoris per als tel\u00e8fons m\u00f2bils a la classe 26, venda dels seus productes a la classe 35 o serveis d&#8217;entreteniment a la classe 41, entre molts altres productes i serveis en diferents classes.<\/li>\n<li>Marca internacional N\u00fam. 1639287 \u201c SPEAK NOW TAYLOR&#8217;S\u00a0 VERSION\u201d que designa la UE, registrada tamb\u00e9 per a una infinitat de productes i serveis com a gravacions musicals a la classe 9, articles de papereria a la classe 16, joguines a la classe 28, venda dels seus productes a la classe 35 o serveis d&#8217;entreteniment a la classe 41, entre molts altres productes i serveis en diferents classes.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Marques que sorgeixen dels seus fans, per exemple, com es denominen les seves seguidores o refer\u00e8ncies internes entre \u201cswifties\u201d.\n<ul>\n<li>Marca internacional N\u00fam.1351033 \u201cSWIFTIES\u201d, la designaci\u00f3 a la Uni\u00f3 Europea nom\u00e9s protegeix els serveis de venda de productes a la classe 35 i serveis d&#8217;entreteniment a la classe 41.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Marca internacional N\u00fam. 1531479 \u201c SWIFTMAS\u201d que designa la Uni\u00f3 Europea, per a una varietat de productes i serveis com articles de papereria a la classe 16, peces de vestir a la classe 25, serveis de venda a la classe 35 i serveis d&#8217;entreteniment a la classe 41, entre altres.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estrategia_registral_de_Taylor_Swift\"><\/span>Estrat\u00e8gia registral de Taylor Swift<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Com podem observar, l&#8217;aposta de Taylor\u00a0 Swift per la protecci\u00f3 dels seus drets intangibles ha estat molt clara. A part de protegir els signes distintius vinculats directament a la seva m\u00fasica i persona, com s\u00f3n el seu nom, inicials o signatura, tamb\u00e9 ha ampliat la protecci\u00f3 a termes i frases que tenen un significat especial per a les \u201cswifties\u201d perqu\u00e8 es relacionen directament amb l&#8217;artista.<\/p>\n<p>I \u00e9s que una figura tan potent com la de Taylor busca mantenir el control absolut sobre la seva identitat i tot el que gira entorn d&#8217;ella. Com diria Taylor, \u201cYou belong with me\u201d o millor dit, el Dret de Marques \u201cbelong with Taylor Swift\u201d.<\/p>\n<p>A trav\u00e9s de l&#8217;enfocament estrat\u00e8gic que ha dut a terme des dels inicis de la seva carrera musical, l&#8217;artista protegeix la seva marca personal evitant que tercers s&#8217;aprofitin dels actius intangibles amb la comercialitzaci\u00f3 de productes o prestaci\u00f3 de serveis que continguin el seu nom, el dels seus gats, els \u00e0lbums o frases ic\u00f2niques de les seves lletres. Tamb\u00e9, a trav\u00e9s d&#8217;aquesta estrat\u00e8gia, Taylor Swift impedeix que tercers puguin causar perjudici o menyscapte a la seva reputaci\u00f3; consolidant aix\u00ed la seva influ\u00e8ncia i la seva capacitat per a gestionar el valor cultural i comercial associat al seu nom.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Efectivitat_en_la_proposta_estrategica_de_Taylor_Swift\"><\/span>Efectivitat en la proposta estrat\u00e8gica de Taylor Swift<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Fins aqu\u00ed entenem la teoria, per\u00f2 \u00e9s aix\u00f2 una bona estrat\u00e8gia? Recordem que els titulars de les marques de la Uni\u00f3 Europea tenen l&#8217;obligaci\u00f3 d&#8217;usar-les i de demostrar aquest \u00fas (despr\u00e9s del per\u00edode de gr\u00e0cia de cinc anys despr\u00e9s del seu registre). En cas de no fer-ho, aquests s&#8217;arriscarien al fet que un tercer inici\u00ef una acci\u00f3 de caducitat per falta d&#8217;\u00fas i els caduqui la marca. \u00c9s per aix\u00f2 que no \u00e9s suficient que Taylor registri les seves marques per a impedir que tercers puguin registrar noms similars, sin\u00f3 que ha de realitzar un \u00fas en el mercat de les mateixes per als productes i serveis protegits, a fi de continuar mantenint la seva protecci\u00f3.<\/p>\n<p>Per exemple, en observar la marca \u201cA girl named girl\u201d, t\u00edtol de la seva novel\u00b7la in\u00e8dita, veiem que la cantant no ha fet \u00fas d&#8217;aquesta marca fins al moment, i els cinc anys de gr\u00e0cia estan a punt de v\u00e8ncer. No obstant aix\u00f2, aquesta marca internacional de base estatunidenca designa m\u00faltiples territoris, inclosa la Uni\u00f3 Europea. Tindr\u00e0 la cantant plans de publicar aquesta novel\u00b7la o estar\u00e0 reservant el t\u00edtol per a una possible autobiografia? Sigui com sigui, hauria d&#8217;afanyar-se!<\/p>\n<p>Podem concloure aix\u00ed que Taylor Swift no nom\u00e9s es consolida com una magnat de la ind\u00fastria musical, sin\u00f3 que ha demostrat ser una veritable experta en aquest \u00e0mbit del Dret, &#8220;Cause we [el registre de marques] never go out of style&#8221;.<\/p>\n<p><strong>Autora<\/strong>: <a href=\"https:\/\/curell.com\/ca\/equipo\/jiarong-wu-zhou\/\">Jiarong Wu Zhou<\/a>, advocada a Curell Su\u00f1ol, SLP.<\/p>\n<div class=\"SM8L3\">\n<div class=\"OR4Rh JTQBI Uwi1M\">\n<div class=\"zTt6Y idpHh\">\n<div class=\"xED5T\">\n<div class=\"Oa83o qAqFb\">\n<p><span class=\"Yh6cc uoMSP YOwK9\">Foto de Rosa Rafael a <a href=\"https:\/\/unsplash.com\/photos\/taylor-swift-album-RjD01Is-KnI?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Unsplash<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Introducci\u00f3 a la Protecci\u00f3 Marcaria La reeixida cantant Taylor Swift no nom\u00e9s ha aconseguit consolidar-se com una de les forces m\u00e9s influents en la ind\u00fastria de la m\u00fasica, sin\u00f3 que tamb\u00e9 ha constru\u00eft, al llarg de la seva traject\u00f2ria, un immens portafolis de marques que&#8230;<\/p>\n","protected":false},"author":3,"featured_media":11081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,58,62,133],"tags":[],"class_list":["post-11089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat","category-articles-ca","category-destacades-actualitat","category-marques-i-noms-comercials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La protecci\u00f3 marcaria (Taylor\u2019s version) | Curell Su\u00f1ol<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La protecci\u00f3 marcaria (Taylor\u2019s version) | Curell Su\u00f1ol\" \/>\n<meta property=\"og:description\" content=\"Introducci\u00f3 a la Protecci\u00f3 Marcaria La reeixida cantant Taylor Swift no nom\u00e9s ha aconseguit consolidar-se com una de les forces m\u00e9s influents en la ind\u00fastria de la m\u00fasica, sin\u00f3 que tamb\u00e9 ha constru\u00eft, al llarg de la seva traject\u00f2ria, un immens portafolis de marques que...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/\" \/>\n<meta property=\"og:site_name\" content=\"Curell Su\u00f1ol\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-11T08:54:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-11T09:12:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/propiedad-intelectual-taylor-swift.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"clarapirezcurell@gmail.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"clarapirezcurell@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/\"},\"author\":{\"name\":\"clarapirezcurell@gmail.com\",\"@id\":\"https:\/\/curell.com\/#\/schema\/person\/1c94ad2a17e2ed17aa5e510ba304ff87\"},\"headline\":\"La protecci\u00f3 marcaria (Taylor\u2019s version)\",\"datePublished\":\"2024-10-11T08:54:13+00:00\",\"dateModified\":\"2024-10-11T09:12:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/\"},\"wordCount\":1582,\"publisher\":{\"@id\":\"https:\/\/curell.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/propiedad-intelectual-taylor-swift.png\",\"articleSection\":[\"Actualitat\",\"Articles\",\"Destacades Actualitat\",\"Marques i noms comercials\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/\",\"url\":\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/\",\"name\":\"La protecci\u00f3 marcaria (Taylor\u2019s version) | Curell Su\u00f1ol\",\"isPartOf\":{\"@id\":\"https:\/\/curell.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/propiedad-intelectual-taylor-swift.png\",\"datePublished\":\"2024-10-11T08:54:13+00:00\",\"dateModified\":\"2024-10-11T09:12:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#primaryimage\",\"url\":\"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/propiedad-intelectual-taylor-swift.png\",\"contentUrl\":\"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/propiedad-intelectual-taylor-swift.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/curell.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La protecci\u00f3 marcaria (Taylor\u2019s version)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/curell.com\/#website\",\"url\":\"https:\/\/curell.com\/\",\"name\":\"Curell Su\u00f1ol\",\"description\":\"Patentes, Marcas y Dise\u00f1os desde 1946\",\"publisher\":{\"@id\":\"https:\/\/curell.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/curell.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/curell.com\/#organization\",\"name\":\"Curell Su\u00f1ol\",\"url\":\"https:\/\/curell.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/curell.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/curell.com\/wp-content\/uploads\/2022\/10\/curell-3.png\",\"contentUrl\":\"https:\/\/curell.com\/wp-content\/uploads\/2022\/10\/curell-3.png\",\"width\":300,\"height\":70,\"caption\":\"Curell Su\u00f1ol\"},\"image\":{\"@id\":\"https:\/\/curell.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/es.linkedin.com\/company\/curell-su-ol\",\"https:\/\/www.instagram.com\/curell.sunol\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/curell.com\/#\/schema\/person\/1c94ad2a17e2ed17aa5e510ba304ff87\",\"name\":\"clarapirezcurell@gmail.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/curell.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5ba768f4c1f2dc029882cc058466e728a2fb044efeb07308ce14b58859479d16?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5ba768f4c1f2dc029882cc058466e728a2fb044efeb07308ce14b58859479d16?s=96&d=mm&r=g\",\"caption\":\"clarapirezcurell@gmail.com\"},\"url\":\"#\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La protecci\u00f3 marcaria (Taylor\u2019s version) | Curell Su\u00f1ol","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/","og_locale":"ca_ES","og_type":"article","og_title":"La protecci\u00f3 marcaria (Taylor\u2019s version) | Curell Su\u00f1ol","og_description":"Introducci\u00f3 a la Protecci\u00f3 Marcaria La reeixida cantant Taylor Swift no nom\u00e9s ha aconseguit consolidar-se com una de les forces m\u00e9s influents en la ind\u00fastria de la m\u00fasica, sin\u00f3 que tamb\u00e9 ha constru\u00eft, al llarg de la seva traject\u00f2ria, un immens portafolis de marques que...","og_url":"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/","og_site_name":"Curell Su\u00f1ol","article_published_time":"2024-10-11T08:54:13+00:00","article_modified_time":"2024-10-11T09:12:08+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/propiedad-intelectual-taylor-swift.png","type":"image\/png"}],"author":"clarapirezcurell@gmail.com","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"clarapirezcurell@gmail.com","Temps estimat de lectura":"8 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#article","isPartOf":{"@id":"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/"},"author":{"name":"clarapirezcurell@gmail.com","@id":"https:\/\/curell.com\/#\/schema\/person\/1c94ad2a17e2ed17aa5e510ba304ff87"},"headline":"La protecci\u00f3 marcaria (Taylor\u2019s version)","datePublished":"2024-10-11T08:54:13+00:00","dateModified":"2024-10-11T09:12:08+00:00","mainEntityOfPage":{"@id":"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/"},"wordCount":1582,"publisher":{"@id":"https:\/\/curell.com\/#organization"},"image":{"@id":"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#primaryimage"},"thumbnailUrl":"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/propiedad-intelectual-taylor-swift.png","articleSection":["Actualitat","Articles","Destacades Actualitat","Marques i noms comercials"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/","url":"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/","name":"La protecci\u00f3 marcaria (Taylor\u2019s version) | Curell Su\u00f1ol","isPartOf":{"@id":"https:\/\/curell.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#primaryimage"},"image":{"@id":"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#primaryimage"},"thumbnailUrl":"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/propiedad-intelectual-taylor-swift.png","datePublished":"2024-10-11T08:54:13+00:00","dateModified":"2024-10-11T09:12:08+00:00","breadcrumb":{"@id":"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#primaryimage","url":"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/propiedad-intelectual-taylor-swift.png","contentUrl":"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/propiedad-intelectual-taylor-swift.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/curell.com\/ca\/la-proteccio-marcaria-taylors-version\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/curell.com\/ca\/"},{"@type":"ListItem","position":2,"name":"La protecci\u00f3 marcaria (Taylor\u2019s version)"}]},{"@type":"WebSite","@id":"https:\/\/curell.com\/#website","url":"https:\/\/curell.com\/","name":"Curell Su\u00f1ol","description":"Patentes, Marcas y Dise\u00f1os desde 1946","publisher":{"@id":"https:\/\/curell.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/curell.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/curell.com\/#organization","name":"Curell Su\u00f1ol","url":"https:\/\/curell.com\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/curell.com\/#\/schema\/logo\/image\/","url":"https:\/\/curell.com\/wp-content\/uploads\/2022\/10\/curell-3.png","contentUrl":"https:\/\/curell.com\/wp-content\/uploads\/2022\/10\/curell-3.png","width":300,"height":70,"caption":"Curell Su\u00f1ol"},"image":{"@id":"https:\/\/curell.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/es.linkedin.com\/company\/curell-su-ol","https:\/\/www.instagram.com\/curell.sunol\/"]},{"@type":"Person","@id":"https:\/\/curell.com\/#\/schema\/person\/1c94ad2a17e2ed17aa5e510ba304ff87","name":"clarapirezcurell@gmail.com","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/curell.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5ba768f4c1f2dc029882cc058466e728a2fb044efeb07308ce14b58859479d16?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5ba768f4c1f2dc029882cc058466e728a2fb044efeb07308ce14b58859479d16?s=96&d=mm&r=g","caption":"clarapirezcurell@gmail.com"},"url":"#"}]}},"_links":{"self":[{"href":"https:\/\/curell.com\/ca\/wp-json\/wp\/v2\/posts\/11089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curell.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/curell.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/curell.com\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/curell.com\/ca\/wp-json\/wp\/v2\/comments?post=11089"}],"version-history":[{"count":3,"href":"https:\/\/curell.com\/ca\/wp-json\/wp\/v2\/posts\/11089\/revisions"}],"predecessor-version":[{"id":11095,"href":"https:\/\/curell.com\/ca\/wp-json\/wp\/v2\/posts\/11089\/revisions\/11095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curell.com\/ca\/wp-json\/wp\/v2\/media\/11081"}],"wp:attachment":[{"href":"https:\/\/curell.com\/ca\/wp-json\/wp\/v2\/media?parent=11089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curell.com\/ca\/wp-json\/wp\/v2\/categories?post=11089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curell.com\/ca\/wp-json\/wp\/v2\/tags?post=11089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}