{"id":3925,"date":"2022-02-01T14:07:15","date_gmt":"2022-02-01T14:07:15","guid":{"rendered":"https:\/\/curell.com\/?p=3925"},"modified":"2022-10-19T20:46:10","modified_gmt":"2022-10-19T20:46:10","slug":"el-malson-de-banksy-es-multiplica","status":"publish","type":"post","link":"https:\/\/curell.com\/ca\/el-malson-de-banksy-es-multiplica\/","title":{"rendered":"El malson de Banksy es multiplica"},"content":{"rendered":"

Fa poc m\u00e9s d\u2019un any, des de CURELL SU\u00d1OL ens f\u00e8iem ress\u00f2 d\u2019una not\u00edcia que havia sacsejat el panorama marcari europeu: l\u2019anul\u00b7laci\u00f3 de la marca gr\u00e0fica de la Uni\u00f3 Europea n\u00fam. 12575155 \u201cEl llan\u00e7ador de flors\u201d (The Flower Thrower)<\/em>\u00a0del conegut artista i grafiter Banksy, el seu autor, el qual opera a trav\u00e9s de la companyia brit\u00e0nica Pest Control Office Limited per mantenir el seu anonimat.<\/p>\n

La p\u00e8rdua del registre es va produir despr\u00e9s que l\u2019empresa brit\u00e0nica Full Colour Black Limited inst\u00e9s la nul\u00b7litat de l\u2019esmentada marca en base als articles 59.1 b), mala fe en la sol\u00b7licitud, i 59(1)(a), en relaci\u00f3 amb els articles 7.1 b) i c), motius de denegaci\u00f3 absoluts, del Reglament de la Marca de la Uni\u00f3. Despr\u00e9s d\u2019un procediment llarg i complex, l\u2019EUIPO va determinar que hi havia hagut mala fe i que el registre de la marca s\u2019havia d\u2019anul\u00b7lar.<\/p>\n

Per\u00f2 la particular guerra entre Full Colour Black Limited i Banksy no va acabar aqu\u00ed i \u00e9s que el procediment de nul\u00b7litat de \u201cEl llan\u00e7ador de flors\u201d (The Flower Thrower)\u00a0<\/em>nom\u00e9s va ser el primer d\u2019una llarga s\u00e8rie. Des d\u2019aquella resoluci\u00f3, Full Colour Black Limited ha instat la nul\u00b7litat d\u2019altres marques titularitat de Pest Control Office Limited (representant legal de Banksy), entre les quals la MUE 017981633 \u201cNola\u201d o \u201cNoia amb un paraig\u00fces\u201d (Girl with an umbrela<\/em>\u201d), la MUE 017981624 \u201cRata de l\u2019amor\u201d (Love Rat<\/em>), la MUE 017981637 \u201cAbra\u00e7adora de bombes\u201d (Bomb Hugger<\/em>), la MUE 017981636 \u201cRata radar\u201d (Radar Rat<\/em>), la MUE 017981629 \u201cRieu ara\u201d (Laugh Now<\/em>) i, un cop m\u00e9s, \u201cEl llan\u00e7ador de flors\u201d (The Flower Thrower<\/em>), resol\u00b7licitada com a MUE 018118853.<\/p>\n

Les quatre primeres marques indicades han seguit la mateixa sort que \u201cEl llan\u00e7ador de flors\u201d i tamb\u00e9 han estat anul\u00b7lades per l\u2019EUIPO. En les quatre resolucions d\u2019anul\u00b7laci\u00f3 (calcades) l\u2019Oficina ha declarat que va existir mala fe quan es van presentar les marques, degut a les seg\u00fcents circumst\u00e0ncies:<\/p>\n

    \n
  1. Es despr\u00e8n de les proves presentades que Banksy no va fabricar ni vendre cap producte, ni va prestar cap servei amb les marques impugnades, ni tampoc va intentar crear un mercat per als seus productes fins poc abans que es presentessin les sol\u00b7licituds de nul\u00b7litat.<\/li>\n
  2. Quan el titular va sol\u00b7licitar les marques no tenia la intenci\u00f3 d\u2019utilitzar-les i nom\u00e9s hi va haver un \u00fas real de les mateixes despr\u00e9s de ser incoat el primer procediment n\u00fam. 33843 contra la sol\u00b7licitud de marca n\u00fam. 12575155 \u201cEl llan\u00e7ador de flors\u201d i aproximadament un mes abans de la presentaci\u00f3 d\u2019aquests altres quatre procediments. A m\u00e9s, aquest \u00fas va ser identificat com un artifici per eludir els requisits de la llei de marques i per tant no hi havia una intenci\u00f3 d\u2019utilitzar realment els signes com a marca.<\/li>\n
  3. El mateix Banksy, a trav\u00e9s dels seus representants va admetre que el motiu per comen\u00e7ar a usar les marques era donar compliment a les exig\u00e8ncies de la legislaci\u00f3 europea de marques, per\u00f2 que en cap cas tenien previst fer un \u00fas real dels signes registrats.<\/li>\n
  4. L\u2019objectiu de registrar les marques era \u00fanicament obtenir una protecci\u00f3 legal que el dret d\u2019autor no li podia conferir.<\/li>\n<\/ol>\n

    Contra la MUE 017981629 \u201cRieu ara\u201d \u201d (Laugh Now<\/em>) i la MUE 018118853 \u201cEl llan\u00e7ador de flors\u201d (The Flower Thrower<\/em>) s\u2019han presentat nul\u00b7litats sobre la base dels mateixos motius, per\u00f2 les decisions encara no s\u00f3n definitives. Tanmateix, tenint en compte els anteriors precedents, ens atrevim a dir que el resultat ser\u00e0 id\u00e8ntic i no es recorreran les decisions de l\u2019EUIPO.<\/p>\n

    Durant anys Banksy ha guardat gelosament la seva identitat i tamb\u00e9 ha desenvolupat un paper especialment actiu en la forma com desitja que es presentin i venguin les seves obres. Tots recordem l\u2019obra \u201cNena amb globus\u201d (Girl with Balloon)\u00a0<\/em>autodestru\u00efda immediatament despr\u00e9s de la seva adjudicaci\u00f3 a Sotheby\u2019s l\u2019any 2018 (llavors l\u2019artista brit\u00e0nic va rebatejar aquesta obra com \u201cL\u2019amor \u00e9s a la paperera\u201d). Tampoc oblidem les nombroses den\u00fancies presentades contra els organitzadors d\u2019exposicions no autoritzades, ni la s\u00e8rie de nul\u00b7litats de marca objecte d\u2019aquest article derivades de l\u2019enfrontament de l\u2019artista amb una empresa que comercialitza targetes de felicitaci\u00f3. Definitivament, la imatge rebel de Banksy sovint no casa amb els seus esfor\u00e7os per controlar el mercat de la seva obra.<\/p>\n

    Tots aquests esfor\u00e7os els assumeix Pest Control, l\u2019empresa que autentifica i ven les obres de Banksy. De fet, hi ha molts objectes atribu\u00efts o associats a l\u2019artista que circulen pel m\u00f3n des de fa d\u00e8cades: des de cartells o gravats fins a projectes singulars com el seu\u00a0The Walled Off Hotel<\/em>\u00a0que el propi artista descriu com \u201cl\u2019hotel amb les pitjors vistes del mon<\/em>\u201d, at\u00e8s que est\u00e0 situat just davant del mur que separa Israel dels territoris palestins, a Betlem.<\/p>\n

    I, en aquest context, existeix un nombre creixent de productes falsos, la qual cosa irrita l\u2019artista.<\/p>\n

    Hi ha, per\u00f2, una cosa innegable: a les cases de subhastes, les \u00faniques obres de Banksy veritablement aut\u00e8ntiques s\u00f3n els gravats i les obres amb el certificat de Pest Control, i el mercat no mostra signes de desinter\u00e8s envers elles i s\u2019adjudiquen per unes xifres astron\u00f2miques. Per exemple, en una subhasta de Sotheby\u2019s que va tenir lloc el setembre del 2020, un gravat certificat de \u201cNena amb globus\u201d (Girl with balloon)<\/em>, que la seva propiet\u00e0ria va comprar inicialment per 275 lliures esterlines, es va vendre per 438.500 lliures. En 16 anys, el valor del gravat s\u2019havia multiplicat vora 1.600 vegades en relaci\u00f3 amb el seu preu de compra original. D\u2019altra banda, l\u2019emblem\u00e0tica obra de Banksy autodestru\u00efda fa m\u00e9s de tres anys va assolir prop dels 18,6 milions de lliures -un record per a l\u2019artista- i quasi 20 vegades el seu preu abans de ser espeda\u00e7ada.<\/p>\n

    Autor<\/strong>:\u00a0Albert Olea Cort\u00e9s<\/p>\n","protected":false},"excerpt":{"rendered":"

    Fa poc m\u00e9s d\u2019un any, des de CURELL SU\u00d1OL ens f\u00e8iem ress\u00f2 d\u2019una not\u00edcia que havia sacsejat el panorama marcari europeu: l\u2019anul\u00b7laci\u00f3 de la marca gr\u00e0fica de la Uni\u00f3 Europea n\u00fam. 12575155 \u201cEl llan\u00e7ador de flors\u201d (The Flower Thrower)\u00a0del conegut artista i grafiter Banksy, el…<\/p>\n","protected":false},"author":3,"featured_media":8787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,58,62],"tags":[],"class_list":["post-3925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat","category-articles-ca","category-destacades-actualitat"],"yoast_head":"\nEl malson de Banksy es multiplica | Curell Su\u00f1ol<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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