{"id":10945,"date":"2024-10-03T12:06:14","date_gmt":"2024-10-03T12:06:14","guid":{"rendered":"https:\/\/curell.com\/?p=10945"},"modified":"2024-10-04T08:43:52","modified_gmt":"2024-10-04T08:43:52","slug":"clash-of-horns-cabro-v-el-cabron","status":"publish","type":"post","link":"https:\/\/curell.com\/en\/clash-of-horns-cabro-v-el-cabron\/","title":{"rendered":"Clash of horns: CABR\u00d3 v. EL CABR\u00d3N\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">The final round of the fight between the two goats, Masia Puigmolt\u00f3 and Richards Brothers Group (RBG) is over, and the former, like a good <\/span><i><span data-contrast=\"auto\">Cabr\u00f3<\/span><\/i><span data-contrast=\"auto\">, has left his opponent completely sprawled out on the ground.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #051a3f;color:#051a3f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #051a3f;color:#051a3f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/curell.com\/en\/clash-of-horns-cabro-v-el-cabron\/#Round_1\" >Round 1\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/curell.com\/en\/clash-of-horns-cabro-v-el-cabron\/#Round_2\" >Round 2\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/curell.com\/en\/clash-of-horns-cabro-v-el-cabron\/#Round_3\" >Round 3\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/curell.com\/en\/clash-of-horns-cabro-v-el-cabron\/#Knockout_Victory\" >Knockout Victory\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Round_1\"><\/span><b><span data-contrast=\"auto\">Round 1<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">The fight began in the spring of 2021 when RBG (at the time, Java Trading) applied to the European Union Intellectual Property Office (EUIPO) for trademark No. 18480398 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10934\" src=\"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/el-cabron.jpg\" alt=\"\" width=\"80\" height=\"95\" \/><\/span><span data-contrast=\"auto\"> for goods in class 33.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The Catalan Masia Puigmolt\u00f3 prepared the attack and filed an opposition against the application, claiming that there was a likelihood of confusion with its Spanish trademark No. 370449 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10931\" src=\"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/cabro.png\" alt=\"\" width=\"56\" height=\"81\" \/><\/span><span data-contrast=\"auto\">, also for goods in class 33.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In December 2022, the Catalans received an early Christmas present, as the EUIPO upheld their opposition. Despite recognising the visual differences between the signs, with clearly differentiated logos, the Office recalled that the verbal element usually prevails, as it is usually the one that the consumer tends to remember. Thus, it ended up ruling that the signs are visually similar to a medium-low degree, phonetically very similar and conceptually identical if the consumer considers them to be \u2018the male of the goat\u2019.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It should be noted that the Office also took into account the definition of the Catalan and Spanish terms \u2018cabr\u00f3\u2019\/\u2018cabr\u00f3n\u2019 as \u2018a person who plays tricks\u2019 as an insult, but referred only to the Spanish word, considering that the Spanish consumer would tend to think that \u2018cabr\u00f3\u2019 is an incorrect spelling of its Spanish version.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Round_2\"><\/span><b><span data-contrast=\"auto\">Round 2<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">A little stunned by the headbutt they had just received, but very determined, Java Trading took the bull by the horns by lodging an appeal against the decision.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Its main line of argument was that the visual impact of signs is very different and that the position, size and representation of figurative elements make them as, if not more, important than the verbal elements. Thus, the trademarks offer very different visual impacts, which cannot be minimised in the face of minor orthographic similarities between verbal terms.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At a conceptual level, the appellant broke their back to convince the Office that their trademark refers to the insult, whereas that of the Catalans, with the figure of the goat, clearly refers to the male goat. Therefore, they conclude, the trademarks are different in this respect as well.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">El Cabr\u00f3n<\/span><\/i><span data-contrast=\"auto\"> only managed to hit the wall because the appeal was again dismissed in autumn last year.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Although in this second decision the Office acknowledges the impact of the figurative elements and considers that they cannot be disregarded, it recalls once again that 1) verbal elements generally predominate over figurative elements and 2) two marks are similar if there is at least a partial identity visually, phonetically or conceptually.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The Board of Appeal, therefore, reinforced the conclusions previously reached by the Office and confirmed that the trademarks were visually similar, at least below average, phonetically very similar and conceptually identical, because of their association with a goat (but conceptually different if consumers only perceived the mark applied for as an insult).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Round_3\"><\/span><b><span data-contrast=\"auto\">Round 3<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Instead of laying low, RBG took the matter to the General Court of Justice of the European Union, before which they lodged an appeal trying to turn the matter on its head.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The owners of <\/span><i><span data-contrast=\"auto\">El Cabr\u00f3n<\/span><\/i><span data-contrast=\"auto\"> argued, on the one hand, that the visual difference between the signs is very relevant and, on the other, that it is precisely this difference that is reinforced in the conceptual aspect. Thus, they pointed out that not only are the animals represented different (a goat v. a snake), but that the attitude of the two animals is also significantly opposed: the bovine is peaceful, while the reptile is aggressive. According to RBG, this showed that conceptually the signs are different, because it is precisely the aggressiveness of the snake that means that the trademark does not refer to any animal, but to the insult. In fact, they argued that, in Spanish, the insulting meaning of the word \u2018cabr\u00f3n\u2019 is so widespread that its speakers have forgotten that it also refers to the male goat.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, no matter how much RBG was banging their head against the wall, on 18\/09\/2024 the General Court of the European Union finally dismissed the appeal and confirmed the existence of a likelihood of confusion between the conflicting marks.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">On a visual level, the court considered that the Office had correctly assessed the differences between the figurative elements, which precisely determine that the overall visual similarity of the signs is below average.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">On a conceptual level, the Court has established that, on the one hand, there are no arguments to show that Spanish speakers do not know that the male of a goat is called \u2018cabr\u00f3n\u2019 and, on the other hand, that even if the Spanish consumer believes that the earlier trademark is an erroneous version of \u2018cabr\u00f3n\u2019, this only reinforces the conceptual link. Moreover, it recognises that for Catalan speakers the trademarks are conceptually identical, whether they refer to the animal or to the insult.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Therefore, even if there are obvious graphic differences, their similarities on an orthographic, phonetic and conceptual level are undeniable.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Knockout_Victory\"><\/span><b><span data-contrast=\"auto\">Knockout Victory<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Hence, the clash between the two billy goats has had a clear winner, Masia Puigmolt\u00f3, which has shown that the difference between the visual elements of two trademarks is not enough to avoid a certain risk of confusion when the verbal elements are similar, no matter how angry one gets. You can&#8217;t play the fool when it comes to registering trademarks, especially if you want to be the G.O.A.T!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>You can see the original version of the sentence in the following <a href=\"https:\/\/curell.com\/wp-content\/uploads\/2024\/10\/Sentencia-TGUE-T\u20111168-23-18-09-2024.pdf\">link<\/a>.<\/p>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/curell.com\/en\/equipo\/berta-benet-ferre\/\">Berta Benet Ferr\u00e9<\/a>, lawyer at Curell Su\u00f1ol, SLP.<\/p>\n<p>Photo by Maxime Gilbert on <a href=\"https:\/\/unsplash.com\/photos\/grayscale-photo-of-ram-head-X-4NYxVZ4R0?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The final round of the fight between the two goats, Masia Puigmolt\u00f3 and Richards Brothers Group (RBG) is over, and the former, like a good Cabr\u00f3, has left his opponent completely sprawled out on the ground.\u00a0 Round 1\u00a0 The fight began in the spring of&#8230;<\/p>\n","protected":false},"author":3,"featured_media":10940,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,45,120,38,113],"tags":[],"class_list":["post-10945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-featured-news","category-litigation-arbitration-and-mediation","category-news","category-trademarks-and-trade-names"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clash of horns: CABR\u00d3 v. 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