{"id":6455,"date":"2023-03-27T20:08:09","date_gmt":"2023-03-27T20:08:09","guid":{"rendered":"https:\/\/curell.com\/?p=6455"},"modified":"2023-03-27T20:12:20","modified_gmt":"2023-03-27T20:12:20","slug":"toblerone-says-goodbye-to-the-swiss-mountains-and-its-iconic-logo","status":"publish","type":"post","link":"https:\/\/curell.com\/en\/toblerone-says-goodbye-to-the-swiss-mountains-and-its-iconic-logo\/","title":{"rendered":"Toblerone says goodbye to the Swiss mountains and its iconic logo"},"content":{"rendered":"<p>Due to the relocation of part of its chocolate production to Bratislava (Slovakia) Toblerone, the popular chocolate brand created in Bern in 1908, will no longer incorporate the image of the Matterhorn on its packaging in order to comply with Swiss legislation.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #051a3f;color:#051a3f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #051a3f;color:#051a3f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/curell.com\/en\/toblerone-says-goodbye-to-the-swiss-mountains-and-its-iconic-logo\/#%E2%80%9CSwissness%E2%80%9D_Legislation\" >&#8220;Swissness&#8221; Legislation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/curell.com\/en\/toblerone-says-goodbye-to-the-swiss-mountains-and-its-iconic-logo\/#So_what_will_happen_to_Toblerone\" >So, what will happen to Toblerone?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/curell.com\/en\/toblerone-says-goodbye-to-the-swiss-mountains-and-its-iconic-logo\/#And_Spain%E2%80%A6\" >And Spain&#8230;?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%9CSwissness%E2%80%9D_Legislation\"><\/span>&#8220;Swissness&#8221; Legislation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On 1 January 2017, the Swissness Legislation came into force, which restricts the use of Swiss iconography on products and services that do not meet the criteria of &#8220;Swiss origin&#8221;.<\/p>\n<p>The core of this legislative initiative is set out in the Trademark Protection Act, which specifies the conditions under which a product or service can be considered genuinely Swiss. In the case of milk and dairy products, these must be made from 100% local raw materials, although there are exceptions for materials that cannot be produced in Switzerland, such as cocoa (Art. 48.b.2 and 3 of the Trademark Protection Act).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"So_what_will_happen_to_Toblerone\"><\/span>So, what will happen to Toblerone?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The new packaging for Toblerone chocolates will include the image of a more general mountain &#8211; not associated with Switzerland and its iconography &#8211; and will change the description \u201cof Switzerland\u201d to \u201cestablished in Switzerland\u201d to comply with its laws.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"And_Spain%E2%80%A6\"><\/span>And Spain&#8230;?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The purpose of the Swissness Legislation is to preserve the value and reputation of Swiss symbols and indications of origin worldwide and to fight against their misuse. Unlike Switzerland, Spain does not provide for any similar protection, other than the prohibition of registration of the insignia, emblems or coats of arms of Spain and its geographical divisions without the authorization of the competent authority (Art. 5.1.l) and n) of the Spanish Trademark Law).<\/p>\n<p>Would you be in favour of a similar project in Spain? What images do you consider that identify the country and should be reserved for products that are essentially Spanish?<\/p>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/curell.com\/en\/equipo\/jiarong-wu-zhou\/\">Jiarong Wu Zhou<\/a><\/p>\n<p>Photo by Safwan on Unsplash.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Due to the relocation of part of its chocolate production to Bratislava (Slovakia) Toblerone, the popular chocolate brand created in Bern in 1908, will no longer incorporate the image of the Matterhorn on its packaging in order to comply with Swiss legislation. &#8220;Swissness&#8221; Legislation On&#8230;<\/p>\n","protected":false},"author":3,"featured_media":6450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,45,38],"tags":[],"class_list":["post-6455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-featured-news","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toblerone says goodbye to the Swiss mountains and its iconic logo | Curell Su\u00f1ol<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curell.com\/en\/toblerone-says-goodbye-to-the-swiss-mountains-and-its-iconic-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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