{"id":76173,"date":"2026-01-02T10:20:02","date_gmt":"2026-01-02T10:20:02","guid":{"rendered":"https:\/\/curell.com\/?p=76173"},"modified":"2026-01-13T12:12:34","modified_gmt":"2026-01-13T12:12:34","slug":"27-january-2026-conference-beyond-the-logo-the-rise-and-limits-of-positional-brands-in-the-eu-and-spain-online","status":"publish","type":"post","link":"https:\/\/curell.com\/en\/27-january-2026-conference-beyond-the-logo-the-rise-and-limits-of-positional-brands-in-the-eu-and-spain-online\/","title":{"rendered":"27 January 2026 &#8211; Conference &#8211; Beyond the logo: the rise and limits of positional brands in the EU and Spain, Online"},"content":{"rendered":"<p><strong>On 27 January 2026<\/strong>, the session \u2018IP &amp; Online Competition Morning: Beyond the logo: the rise and limits of position marks in the EU and Spain\u2019 will be held online, organised by the Competition and Industrial Property Law Section of the Barcelona Bar Association (ICAB).<\/p>\n<p>At the event, our partner <strong>Emil Edissonov<\/strong> will be in charge of presenting and moderating the session, guiding the dialogue with the speaker and facilitating the development of the practical and theoretical content to be discussed.<\/p>\n<p>The session will be held via a virtual platform (Zoom), allowing remote participation and access from any location. You can register at this <a href=\"https:\/\/www.icab.cat\/en\/formacion\/course\/Matinal-IP-amp-Competencia-online-Mas-alla-del-logotipo-el-auge-y-los-limites-de-las-marcas-de-posicion-en-la-UE-y-Espana\/\">link<\/a>.<\/p>\n<p>Photo courtesy of Sigmund on <a href=\"https:\/\/unsplash.com\/photos\/black-flat-screen-tv-turned-on-near-green-plant-eTgMFFzroGc?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 27 January 2026, the session \u2018IP &amp; Online Competition Morning: Beyond the logo: the rise and limits of position marks in the EU and Spain\u2019 will be held online, organised by the Competition and Industrial Property Law Section of the Barcelona Bar Association (ICAB)&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":76170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,46],"tags":[],"class_list":["post-76173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-pasados-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>27 January 2026 - Conference - Beyond the logo: the rise and limits of positional brands in the EU and Spain, Online | Curell Su\u00f1ol<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curell.com\/en\/27-january-2026-conference-beyond-the-logo-the-rise-and-limits-of-positional-brands-in-the-eu-and-spain-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"27 January 2026 - Conference - Beyond the logo: the rise and limits of positional brands in the EU and Spain, Online | Curell Su\u00f1ol\" \/>\n<meta property=\"og:description\" content=\"On 27 January 2026, the session \u2018IP &amp; 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