Consumers’ actions and decisions today are certainly determined by many psychological, sociological, and cultural elements. This is the reason why companies are more and more concerned about these issues and are trying to take actions by actively being involved in social movements. Well-developed brand activism, because...
Different figures have appeared in the last few years, known as streamers, content creators, Youtubers, Tiktokers, etc. broadly referred to as influencers but, who are these influencers, and why do they matter so much? Influencers engage audiences that follow them through all over the social media...
Today, 1 June 2023, the Unitary Patent (UP) and the Unified Patent Court (UPC) come into operation. This marks the beginning of a new professional era for patent attorneys in Europe. The new patent system opens more options to obtain protection for inventions or technical innovations,...
What is the SME Fund? As informed regarding previous calls, the "Ideas Powered for Business" SME Fund is a grant programme designed to help small and medium-sized enterprises (SMEs) in the EU in the field of Intellectual Property (IP) rights. It is a European Commission initiative implemented...
On 25 April 2023, an extract of the Resolution of the Spanish Patent and Trademark Office (SPTO) was published in the Official State Gazette (BOE), announcing the 2023 call for grants on a competitive basis for the promotion of patent and utility model applications in...
New decision The Court of Justice of the European Union (CJEU) has recently issued a new decision (C-684/21; 02/03/2023) on the question of how to determine whether a feature of appearance of a registered design is solely dictated by its technical function. This is an important topic...
The General Court reminds EUIPO that, when assessing bad faith, it must consider all the factual circumstances specific to the case that pertained at the time of filing the contested mark The General Court of the European Union did not agree with the European Union Intellectual...
Due to the relocation of part of its chocolate production to Bratislava (Slovakia) Toblerone, the popular chocolate brand created in Bern in 1908, will no longer incorporate the image of the Matterhorn on its packaging in order to comply with Swiss legislation. "Swissness" Legislation On 1 January...
Sometimes, when a client asks us to register a trademark, the sign to be registered, though attractive in marketing terms, is weak in terms of distinctiveness. The lack of distinctiveness of these marks is mainly because they are descriptive of the quality, quantity, characteristics, intended purpose,...
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